Power to the Retweet

Last night my business partner Steve Seager and I finally cleared some time to study the analytics on our blogs. We usually do this every day, but the last few weeks have simply been mad busy. When we took a closer look at Steve’s stats for December we saw a huge spike in traffic on December 7. A bit like a whale in a fish pond.

Where in the name of Zeus did those people come from? Did we post a great presentation? Send out a press release? Publish a ground breaking blog post? Got a mention in the New York Times? After some research we found the answer.

Read full article here: "Power to the Retweet. Targeting one instead of many".

How to pro-actively manage your online reputation

Getting started in social media

In an interview with PR Week, John Bell, from Ogilvy’s 360 Digital Influence, notes that more and more clients are asking for pilot programs rather than ‘full scale’ marketing campaigns.

So, is a pilot program a good thing? It’s a valid question. I’m often being asked this as well.

Read full article here: "The pros & cons of social media pilot campaigns".

In my blog post ‘It’s all about them, not you’, I suggest a little check to see how consumer oriented your website is: just by grabbing a pen and counting the number of times you use the word ‘we’ on your website as oppose to the word ‘you’. It really helps you get a feel of how consumer centric your organisation is.

Read full article here: "Do the Wordle!".

The last few posts, especially the ones on Dell made me realise that engaging in online communications on the social web is not something you do on a late Friday afternoon. It takes effort and commitment.

Read full article here: "The Power Of Scale".