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My last blog post talking about the benefits of an independent blogging platform and url as opposed to putting your blog on the root corporate web domain. My advice was catered towards small business blogs with a desire to establish thought leadership, build links, gain advocates and encourage conversations.
Read full article here: "Independent blog helps to keep corporate website on Google page one".
Twitter. Some love it, some hate it. Some say it’s a great platform to share your interests, reach new customers, promote your blog or voice your opinion. Others don’t see the value of telling the world what they’re up to in 140 characters.
Read full article here: "Not convinced about Twitter yet? Why not start by listening?"
In nearly all the organisations I visit, I hear people actively debating a more effective use of online communication as a means to reach business objectives. One of the biggest challenges here is to convert the collective ‘mass communication’ headset to a headset that embraces the new communication rules of the web.
Read full article here: "Getting your organisation on the same page".
Once upon a time marketers had two main ways of getting their product or services noticed by consumers: advertising and publicity.
The principle of advertising is based on interruption. In order to get people’s attention you need a large degree of creativity or even humour. This helps people absorb your message and makes it stick.
Read full article here: "Making noise or building relationships".
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