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4 Step social media strategy framework
In his latest blog post my business partner Steve Seager provides a basic four step framework for business leaders to set social media strategy.
Steve had his first taste of strategy when he was rock climbing as a kid with his stepdad. There he learned to think about his finishing point, set direction and plan the moves needed to secure success step by step.
Read full article here: "Free paper for business leaders: 4 Step social media strategy framework"
In nearly all the organisations I visit, I hear people actively debating a more effective use of online communication as a means to reach business objectives. One of the biggest challenges here is to convert the collective ‘mass communication’ headset to a headset that embraces the new communication rules of the web.
Read full article here: "Getting your organisation on the same page".
Their skills versus your needs
In my previous blog post I talked about the difference between Online publicity and Online PR. I argued it had to do with the difference between making noise and building relationships.
Read full article here: "Choosing the ultimate online agency".
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