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Their skills versus your needs
In my previous blog post I talked about the difference between Online publicity and Online PR. I argued it had to do with the difference between making noise and building relationships.
Read full article here: "Choosing the ultimate online agency".
Once upon a time marketers had two main ways of getting their product or services noticed by consumers: advertising and publicity.
The principle of advertising is based on interruption. In order to get people’s attention you need a large degree of creativity or even humour. This helps people absorb your message and makes it stick.
Read full article here: "Making noise or building relationships".
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