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Getting started in social media
In an interview with PR Week, John Bell, from Ogilvy’s 360 Digital Influence, notes that more and more clients are asking for pilot programs rather than ‘full scale’ marketing campaigns.
So, is a pilot program a good thing? It’s a valid question. I’m often being asked this as well.
Read full article here: "The pros & cons of social media pilot campaigns".
Depending on which source you prefer, the average person is exposed to anywhere from 2 to 3,000 advertising messages each day. That’s an awful lot of noise, an awful lot of people shouting about their product.
Read full article: "It’s all about them. Not you.".
Want to harvest emails? Then don’t ask for people’s email address. Not just yet. Instead, try giving them some great free content first.
It’s pretty amazing to see how much valuable stuff one can obtain via the World Wide Web. I’m talking not only about valuable content you can find on websites, blogs and forums, but also downloadable documents such white papers, e-books, case studies, trend reports and market research to name but a few.
Read full article here: "Harvesting emails the social way".
Twitter. Some love it, some hate it. Some say it’s a great platform to share your interests, reach new customers, promote your blog or voice your opinion. Others don’t see the value of telling the world what they’re up to in 140 characters.
Read full article here: "Not convinced about Twitter yet? Why not start by listening?"
Once upon a time marketers had two main ways of getting their product or services noticed by consumers: advertising and publicity.
The principle of advertising is based on interruption. In order to get people’s attention you need a large degree of creativity or even humour. This helps people absorb your message and makes it stick.
Read full article here: "Making noise or building relationships".
Social media and direct revenue
Hmmm. Still talking about Dell. And this time it sounds like a Harry Potter title. The only difference is that this actually happened!
The company that initially got engaged in social media to repair the Dell Hell reputation damage, has now produced $1 million in revenue directly through Twitter! Dell’s Twitter followers receive messages when discounted products become available in the company’s Home Outlet Store.
Read full article here: "'Dell Hell and the $1 million Twitter revenue".
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