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Showing posts with label Email marketing. Show all posts
Showing posts with label Email marketing. Show all posts

Monday, 22 June 2009

Harvesting emails the social way

Using online content to build relationships

Want to harvest emails? Then don’t ask for people’s email address. Not just yet. Instead, try giving them some great free content first.

It’s pretty amazing to see how much valuable stuff one can obtain via the World Wide Web. I’m talking not only about valuable content you can find on websites, blogs and forums, but also downloadable documents such white papers, e-books, case studies, trend reports and market research to name but a few.

Read full article here: "Harvesting emails the social way".


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Thursday, 18 June 2009

Is email marketing better than social media marketing?

Comparing apples and pears

Recently a press release was put out by e-Dialog, a leading provider of email marketing solutions, which stated: “E-mail trumps other direct marketing channels for driving sales conversions”.

Unfortunately some media outlets especially in The Netherlands all gave it their own spin, leading to misleading headlines such as ‘Consumers are more sensitive to email marketing than to social media marketing’.


OK. Now I’m angry. Let’s look at the facts here:


Read full article here: "Is email marketing better than social media marketing".



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