My blog has moved!
You should be automatically redirected in 6 seconds. If not, visit
http://yournewblog.wordpress.com
and update your bookmarks.
My own little bi-monthly experiment
Read full article here: "Twitter eyeballs on valuable content".
Power to the Retweet
Last night my business partner Steve Seager and I finally cleared some time to study the analytics on our blogs. We usually do this every day, but the last few weeks have simply been mad busy. When we took a closer look at Steve’s stats for December we saw a huge spike in traffic on December 7. A bit like a whale in a fish pond.
Where in the name of Zeus did those people come from? Did we post a great presentation? Send out a press release? Publish a ground breaking blog post? Got a mention in the New York Times? After some research we found the answer.
Read full article here: "Power to the Retweet. Targeting one instead of many".
Unfortunately some media outlets especially in The Netherlands all gave it their own spin, leading to misleading headlines such as ‘Consumers are more sensitive to email marketing than to social media marketing’.
OK. Now I’m angry. Let’s look at the facts here:
Read full article here: "Is email marketing better than social media marketing".
My last blog post talking about the benefits of an independent blogging platform and url as opposed to putting your blog on the root corporate web domain. My advice was catered towards small business blogs with a desire to establish thought leadership, build links, gain advocates and encourage conversations.
Read full article here: "Independent blog helps to keep corporate website on Google page one".
OK, you decided to start a blog for the benefit of your business. While you are developing your blogging strategy you will hopefully stop and think for a moment about where to host the blog. I sometimes have the feeling that many companies automatically place their blog on the domain of their own corporate website. But is this the right choice?
Read full article here: "Should I host my blog on my company website?"
Posts
All Comments
