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Showing posts with label Publishing. Show all posts
Showing posts with label Publishing. Show all posts

Wednesday, 13 January 2010

Targeting one instead of many

Power to the Retweet

Last night my business partner Steve Seager and I finally cleared some time to study the analytics on our blogs. We usually do this every day, but the last few weeks have simply been mad busy. When we took a closer look at Steve’s stats for December we saw a huge spike in traffic on December 7. A bit like a whale in a fish pond.

Where in the name of Zeus did those people come from? Did we post a great presentation? Send out a press release? Publish a ground breaking blog post? Got a mention in the New York Times? After some research we found the answer.

Read full article here: "Power to the Retweet. Targeting one instead of many".



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Posted by Michiel Gaasterland at 15:00 3 comments
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Saturday, 2 January 2010

My last blog post of last year (is this one)

Taking the best of 2009 into 2010


Typical. I intended to publish this post on December 31st 2009 but didn’t manage to get it out in time!

Publishing meaningful, valuable content is one thing. To keep on publishing is another.

Yes, blogging takes time and so does building a new business from scratch. Sometimes the two don’t blend very well. Also, I was busy building a snowman with my two year old sun Rijk, aka The King of Construction.

Read full article here: "My last blog post of last year (is this one)"



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Posted by Michiel Gaasterland at 17:41 0 comments
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Tuesday, 13 October 2009

They are talking about you. Now what?

How to pro-actively manage your online reputation

Recently I was talking to a rather large brand who had just been sold on an Online Reputation monitoring system. They were looking for a solution to start responding to people’s questions online.

The first word that came up in the conversation was ‘web-rep’. These are folks who go online and respond to comments on behalf of the company. But as you get more visibility, more market share of voice, it’s not economical to keep scaling up the number of web reps.

Read full article here: "They are talking about you. Now what?"



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Posted by Michiel Gaasterland at 18:38 0 comments
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Monday, 17 August 2009

The value of content publishing

How to give great content away. Without being a charity!

More and more companies are starting to see the value of publishing great content such as tutorial videos, white papers, how-to guides, case studies, trend reports or market research documents.

However, I notice that many managers and marketers are not comfortable with giving this content away for free online. Usually a lot of time and resources have gone into creating it. I therefore often hear the argument that this content is too valuable to give away for free.

Read full article here: "The value of content publishing".


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Posted by Michiel Gaasterland at 14:42 0 comments
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