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Showing posts with label Conversation. Show all posts
Showing posts with label Conversation. Show all posts

Tuesday, 25 May 2010

New Twitter followers: do you follow them back?

9 Cross-check questions to evaluate new followers

So, you are now on Twitter and you are welcoming your first followers. You must be thrilled with all the self promoting DM’s (Direct Messages) you receive every day. Sure, there are a lot of gold diggers on Twitter.

What you are after is building a qualitative network of followers. People that actually value what you have to contribute to the online conversation, and vice versa.




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Posted by Michiel Gaasterland at 09:40 1 comments
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Saturday, 2 January 2010

My last blog post of last year (is this one)

Taking the best of 2009 into 2010


Typical. I intended to publish this post on December 31st 2009 but didn’t manage to get it out in time!

Publishing meaningful, valuable content is one thing. To keep on publishing is another.

Yes, blogging takes time and so does building a new business from scratch. Sometimes the two don’t blend very well. Also, I was busy building a snowman with my two year old sun Rijk, aka The King of Construction.

Read full article here: "My last blog post of last year (is this one)"



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Posted by Michiel Gaasterland at 17:41 0 comments
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Thursday, 2 July 2009

Smarter marketing: don’t advertise, help inform!!

McKinsey change the purchase funnel!

Everyone knows the purchase funnel gets narrower towards the end, right? The entire marketing process has been aligned to this principle for more than forty years.

Well, now we can think again. McKinsey’s recent global study shows a definite change in the way consumers research and buy products. And that opens up ways of smarter marketing.

Read full article here: "Smarter marketing: don’t advertise, help inform!!".

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Posted by Michiel Gaasterland at 12:08 2 comments
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Thursday, 18 June 2009

Is email marketing better than social media marketing?

Comparing apples and pears

Recently a press release was put out by e-Dialog, a leading provider of email marketing solutions, which stated: “E-mail trumps other direct marketing channels for driving sales conversions”.

Unfortunately some media outlets especially in The Netherlands all gave it their own spin, leading to misleading headlines such as ‘Consumers are more sensitive to email marketing than to social media marketing’.


OK. Now I’m angry. Let’s look at the facts here:


Read full article here: "Is email marketing better than social media marketing".



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Posted by Michiel Gaasterland at 18:28 1 comments
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Wednesday, 10 June 2009

Independent blog helps to keep corporate website on Google page one

A successful case study on ‘Crisis Management’ SEO

My last blog post talking about the benefits of an independent blogging platform and url as opposed to putting your blog on the root corporate web domain. My advice was catered towards small business blogs with a desire to establish thought leadership, build links, gain advocates and encourage conversations.

Read full article here: "Independent blog helps to keep corporate website on Google page one".


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Posted by Michiel Gaasterland at 15:02 1 comments
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Monday, 8 June 2009

Should I host my blog on my company website?

The benefits of an independent blogging platform

OK, you decided to start a blog for the benefit of your business. While you are developing your blogging strategy you will hopefully stop and think for a moment about where to host the blog. I sometimes have the feeling that many companies automatically place their blog on the domain of their own corporate website. But is this the right choice?

Read full article here: "Should I host my blog on my company website?"


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Posted by Michiel Gaasterland at 10:39 0 comments
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Wednesday, 3 June 2009

Not convinced about Twitter yet? Why not start by listening?

New service offers hourly Twitter alerts

Twitter. Some love it, some hate it. Some say it’s a great platform to share your interests, reach new customers, promote your blog or voice your opinion. Others don’t see the value of telling the world what they’re up to in 140 characters.

Read full article here: "Not convinced about Twitter yet? Why not start by listening?"

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Posted by Michiel Gaasterland at 22:48 0 comments
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Monday, 25 May 2009

Making noise or building relationships?

The difference between online publicity and online PR

Once upon a time marketers had two main ways of getting their product or services noticed by consumers: advertising and publicity.


The principle of advertising is based on interruption. In order to get people’s attention you need a large degree of creativity or even humour. This helps people absorb your message and makes it stick.


Read full article here: "Making noise or building relationships".


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Posted by Michiel Gaasterland at 11:48 0 comments
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