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Showing posts with label Thought leadership. Show all posts
Showing posts with label Thought leadership. Show all posts

Thursday, 2 July 2009

Smarter marketing: don’t advertise, help inform!!

McKinsey change the purchase funnel!

Everyone knows the purchase funnel gets narrower towards the end, right? The entire marketing process has been aligned to this principle for more than forty years.

Well, now we can think again. McKinsey’s recent global study shows a definite change in the way consumers research and buy products. And that opens up ways of smarter marketing.

Read full article here: "Smarter marketing: don’t advertise, help inform!!".

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Posted by Michiel Gaasterland at 12:08 2 comments
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Wednesday, 10 June 2009

Independent blog helps to keep corporate website on Google page one

A successful case study on ‘Crisis Management’ SEO

My last blog post talking about the benefits of an independent blogging platform and url as opposed to putting your blog on the root corporate web domain. My advice was catered towards small business blogs with a desire to establish thought leadership, build links, gain advocates and encourage conversations.

Read full article here: "Independent blog helps to keep corporate website on Google page one".


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Posted by Michiel Gaasterland at 15:02 1 comments
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Monday, 8 June 2009

Should I host my blog on my company website?

The benefits of an independent blogging platform

OK, you decided to start a blog for the benefit of your business. While you are developing your blogging strategy you will hopefully stop and think for a moment about where to host the blog. I sometimes have the feeling that many companies automatically place their blog on the domain of their own corporate website. But is this the right choice?

Read full article here: "Should I host my blog on my company website?"


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Posted by Michiel Gaasterland at 10:39 0 comments
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