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Showing posts with label Consumers. Show all posts
Showing posts with label Consumers. Show all posts

Wednesday, 21 April 2010

Are you helping your customers create more customers?

A personal little story about customer service...

I’m constantly amazed how many companies are still living in the old world.

A few days ago my HTC S740 phone broke down. Pretty good news, because I wasn’t happy with it at all. The thing is running on Windows Mobile 6 point something, and well… it just ain’t working.

Since I’ve been a client at Vodafone for many years, I called them up to renew my contract and get a new phone. I had my eye on the Google Nexus One with Android operating system. Unfortunately Vodafone couldn’t deliver that phone.

Read full article here: "Are you helping your customers create more customers?".


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Posted by Michiel Gaasterland at 11:45 0 comments
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Sunday, 26 July 2009

Moving at the speed of culture

Twitter 101 Guide offers insightful case studies

Twitter is one of today’s most successful social media channels. Having said that, many marketers and companies are skeptical of Twitter. They find it hard to understand how people use Twitter, how active people are and why people use it.

Read full article here: "Moving at the speed of culture"


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Posted by Michiel Gaasterland at 21:25 0 comments
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Monday, 20 July 2009

Do the Wordle!

Visualise your proposition

In my blog post ‘It’s all about them, not you’, I suggest a little check to see how consumer oriented your website is: just by grabbing a pen and counting the number of times you use the word ‘we’ on your website as oppose to the word ‘you’. It really helps you get a feel of how consumer centric your organisation is.

Read full article here: "Do the Wordle!".



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Posted by Michiel Gaasterland at 18:26 0 comments
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Thursday, 16 July 2009

Public Relations sells!

The art of selling through informing

Throughout my career as a product marketer I tended to view Public Relations as a promotion activity. And with promotion I mean free publicity in media. As such PR is usually seen as a welcome addition to advertising.

Read full article here: "Public Relations sells!".


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Posted by Michiel Gaasterland at 17:35 0 comments
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Thursday, 2 July 2009

Smarter marketing: don’t advertise, help inform!!

McKinsey change the purchase funnel!

Everyone knows the purchase funnel gets narrower towards the end, right? The entire marketing process has been aligned to this principle for more than forty years.

Well, now we can think again. McKinsey’s recent global study shows a definite change in the way consumers research and buy products. And that opens up ways of smarter marketing.

Read full article here: "Smarter marketing: don’t advertise, help inform!!".

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Posted by Michiel Gaasterland at 12:08 2 comments
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Wednesday, 24 June 2009

It’s all about them. Not you.

A quick check to see where your company head is at

Depending on which source you prefer, the average person is exposed to anywhere from 2 to 3,000 advertising messages each day. That’s an awful lot of noise, an awful lot of people shouting about their product.


Read full article: "It’s all about them. Not you.".


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Posted by Michiel Gaasterland at 17:10 0 comments
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Thursday, 18 June 2009

Is email marketing better than social media marketing?

Comparing apples and pears

Recently a press release was put out by e-Dialog, a leading provider of email marketing solutions, which stated: “E-mail trumps other direct marketing channels for driving sales conversions”.

Unfortunately some media outlets especially in The Netherlands all gave it their own spin, leading to misleading headlines such as ‘Consumers are more sensitive to email marketing than to social media marketing’.


OK. Now I’m angry. Let’s look at the facts here:


Read full article here: "Is email marketing better than social media marketing".



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Posted by Michiel Gaasterland at 18:28 1 comments
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