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Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Wednesday, 21 April 2010

Are you helping your customers create more customers?

A personal little story about customer service...

I’m constantly amazed how many companies are still living in the old world.

A few days ago my HTC S740 phone broke down. Pretty good news, because I wasn’t happy with it at all. The thing is running on Windows Mobile 6 point something, and well… it just ain’t working.

Since I’ve been a client at Vodafone for many years, I called them up to renew my contract and get a new phone. I had my eye on the Google Nexus One with Android operating system. Unfortunately Vodafone couldn’t deliver that phone.

Read full article here: "Are you helping your customers create more customers?".


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Posted by Michiel Gaasterland at 11:45 0 comments
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Wednesday, 13 January 2010

Targeting one instead of many

Power to the Retweet

Last night my business partner Steve Seager and I finally cleared some time to study the analytics on our blogs. We usually do this every day, but the last few weeks have simply been mad busy. When we took a closer look at Steve’s stats for December we saw a huge spike in traffic on December 7. A bit like a whale in a fish pond.

Where in the name of Zeus did those people come from? Did we post a great presentation? Send out a press release? Publish a ground breaking blog post? Got a mention in the New York Times? After some research we found the answer.

Read full article here: "Power to the Retweet. Targeting one instead of many".



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Posted by Michiel Gaasterland at 15:00 3 comments
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Monday, 19 October 2009

New at Twitter?

Getting the basics right

I see many businesses getting their feet wet with social media. I guess it is natural for businesses to discover new channels.

Many businesses I see on Twitter, embrace it as a broadcast channel. Wrong. People don’t care what you’re doing, what your products do or whether or not you have made it to the newspapers.

Read full article here: "New at Twitter?"

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Posted by Michiel Gaasterland at 13:26 1 comments
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Thursday, 16 July 2009

Public Relations sells!

The art of selling through informing

Throughout my career as a product marketer I tended to view Public Relations as a promotion activity. And with promotion I mean free publicity in media. As such PR is usually seen as a welcome addition to advertising.

Read full article here: "Public Relations sells!".


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Posted by Michiel Gaasterland at 17:35 0 comments
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Wednesday, 15 July 2009

Did I mention mass communications doesn’t work in social media?

Getting in a targeted messaging headset

Many businesses see the biggest advantage of social media as simply reaching more people. Is it true?

Well, yes, you do reach more people, but if you don’t also adapt your messaging for these people, you end up with what Seth Godin calls a ‘meatball sundae’: an unfortunate mixing of two good ideas.

Read full article: "Did I mention mass communications doesn’t work in social media?".



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Posted by Michiel Gaasterland at 16:59 0 comments
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Thursday, 2 July 2009

Smarter marketing: don’t advertise, help inform!!

McKinsey change the purchase funnel!

Everyone knows the purchase funnel gets narrower towards the end, right? The entire marketing process has been aligned to this principle for more than forty years.

Well, now we can think again. McKinsey’s recent global study shows a definite change in the way consumers research and buy products. And that opens up ways of smarter marketing.

Read full article here: "Smarter marketing: don’t advertise, help inform!!".

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Posted by Michiel Gaasterland at 12:08 2 comments
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Wednesday, 24 June 2009

It’s all about them. Not you.

A quick check to see where your company head is at

Depending on which source you prefer, the average person is exposed to anywhere from 2 to 3,000 advertising messages each day. That’s an awful lot of noise, an awful lot of people shouting about their product.


Read full article: "It’s all about them. Not you.".


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Posted by Michiel Gaasterland at 17:10 0 comments
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Friday, 29 May 2009

Choosing the ultimate online agency

Their skills versus your needs


In my previous blog post I talked about the difference between Online publicity and Online PR. I argued it had to do with the difference between making noise and building relationships.


Read full article here: "Choosing the ultimate online agency".



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Posted by Michiel Gaasterland at 10:09 0 comments
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Monday, 25 May 2009

Making noise or building relationships?

The difference between online publicity and online PR

Once upon a time marketers had two main ways of getting their product or services noticed by consumers: advertising and publicity.


The principle of advertising is based on interruption. In order to get people’s attention you need a large degree of creativity or even humour. This helps people absorb your message and makes it stick.


Read full article here: "Making noise or building relationships".


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Posted by Michiel Gaasterland at 11:48 0 comments
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