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Showing posts with label Advocates. Show all posts
Showing posts with label Advocates. Show all posts

Wednesday, 21 April 2010

Are you helping your customers create more customers?

A personal little story about customer service...

I’m constantly amazed how many companies are still living in the old world.

A few days ago my HTC S740 phone broke down. Pretty good news, because I wasn’t happy with it at all. The thing is running on Windows Mobile 6 point something, and well… it just ain’t working.

Since I’ve been a client at Vodafone for many years, I called them up to renew my contract and get a new phone. I had my eye on the Google Nexus One with Android operating system. Unfortunately Vodafone couldn’t deliver that phone.

Read full article here: "Are you helping your customers create more customers?".


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Posted by Michiel Gaasterland at 11:45 0 comments
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Wednesday, 10 June 2009

Independent blog helps to keep corporate website on Google page one

A successful case study on ‘Crisis Management’ SEO

My last blog post talking about the benefits of an independent blogging platform and url as opposed to putting your blog on the root corporate web domain. My advice was catered towards small business blogs with a desire to establish thought leadership, build links, gain advocates and encourage conversations.

Read full article here: "Independent blog helps to keep corporate website on Google page one".


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Posted by Michiel Gaasterland at 15:02 1 comments
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Monday, 8 June 2009

Should I host my blog on my company website?

The benefits of an independent blogging platform

OK, you decided to start a blog for the benefit of your business. While you are developing your blogging strategy you will hopefully stop and think for a moment about where to host the blog. I sometimes have the feeling that many companies automatically place their blog on the domain of their own corporate website. But is this the right choice?

Read full article here: "Should I host my blog on my company website?"


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Posted by Michiel Gaasterland at 10:39 0 comments
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Thursday, 7 May 2009

The 'Dell Hell' wake up call

Or why brand building beats crisis communications


Now here’s a company that learned about engaging in online communications the hard way. This is a classic case study that dates back to 2005/2006.


What started with a blog post of one person, caught fire on the Internet and ended up with ‘Dell Hell’ as the most highly ranked Google search term associated with Dell for some time.


Read full article here: "The 'Dell Hell' wake up call".



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Posted by Michiel Gaasterland at 23:17 0 comments
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