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My last blog post talking about the benefits of an independent blogging platform and url as opposed to putting your blog on the root corporate web domain. My advice was catered towards small business blogs with a desire to establish thought leadership, build links, gain advocates and encourage conversations.
Read full article here: "Independent blog helps to keep corporate website on Google page one".
OK, you decided to start a blog for the benefit of your business. While you are developing your blogging strategy you will hopefully stop and think for a moment about where to host the blog. I sometimes have the feeling that many companies automatically place their blog on the domain of their own corporate website. But is this the right choice?
Read full article here: "Should I host my blog on my company website?"
Their skills versus your needs
In my previous blog post I talked about the difference between Online publicity and Online PR. I argued it had to do with the difference between making noise and building relationships.
Read full article here: "Choosing the ultimate online agency".
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