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OK, you decided to start a blog for the benefit of your business. While you are developing your blogging strategy you will hopefully stop and think for a moment about where to host the blog. I sometimes have the feeling that many companies automatically place their blog on the domain of their own corporate website. But is this the right choice?
Read full article here: "Should I host my blog on my company website?"
Or why brand building beats crisis communications
Now here’s a company that learned about engaging in online communications the hard way. This is a classic case study that dates back to 2005/2006.
What started with a blog post of one person, caught fire on the Internet and ended up with ‘Dell Hell’ as the most highly ranked Google search term associated with Dell for some time.
Read full article here: "The 'Dell Hell' wake up call".
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