How to give great content away. Without being a charity!

4 Step social media strategy framework

In his latest blog post my business partner Steve Seager provides a basic four step framework for business leaders to set social media strategy.

Steve had his first taste of strategy when he was rock climbing as a kid with his stepdad. There he learned to think about his finishing point, set direction and plan the moves needed to secure success step by step.

Read full article here: "Free paper for business leaders: 4 Step social media strategy framework"

Break it down into easy chunks

Many marketers are hesitant to start investing in social media, because they struggle with the metrics. Before they start they would like to know what the potential ROI is of their Facebook group, Twitter chats, blog posts and activities in forums and discussion groups.

Read full article: "Getting a grip on the metrics of social media"

In nearly all the organisations I visit, I hear people actively debating a more effective use of online communication as a means to reach business objectives. One of the biggest challenges here is to convert the collective ‘mass communication’ headset to a headset that embraces the new communication rules of the web.

Read full article here: "Getting your organisation on the same page".