Recently I was talking to a rather large brand who had just been sold on an Online Reputation monitoring system. They were looking for a solution to start responding to people’s questions online.

The first word that came up in the conversation was ‘web-rep’. These are folks who go online and respond to comments on behalf of the company. But as you get more visibility, more market share of voice, it’s not economical to keep scaling up the number of web reps.

Read full article here: "They are talking about you. Now what?"

Twitter. Some love it, some hate it. Some say it’s a great platform to share your interests, reach new customers, promote your blog or voice your opinion. Others don’t see the value of telling the world what they’re up to in 140 characters.

Read full article here: "Not convinced about Twitter yet? Why not start by listening?"