The last few posts, especially the ones on Dell made me realise that engaging in online communications on the social web is not something you do on a late Friday afternoon. It takes effort and commitment.

Read full article here: "The Power Of Scale".

Social media and direct revenue

Hmmm. Still talking about Dell. And this time it sounds like a Harry Potter title. The only difference is that this actually happened!

The company that initially got engaged in social media to repair the Dell Hell reputation damage, has now produced $1 million in revenue directly through Twitter! Dell’s Twitter followers receive messages when discounted products become available in the company’s Home Outlet Store.

Read full article here: "'Dell Hell and the $1 million Twitter revenue".