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4 Step social media strategy framework
In his latest blog post my business partner Steve Seager provides a basic four step framework for business leaders to set social media strategy.
Steve had his first taste of strategy when he was rock climbing as a kid with his stepdad. There he learned to think about his finishing point, set direction and plan the moves needed to secure success step by step.
Read full article here: "Free paper for business leaders: 4 Step social media strategy framework"
Break it down into easy chunks
Many marketers are hesitant to start investing in social media, because they struggle with the metrics. Before they start they would like to know what the potential ROI is of their Facebook group, Twitter chats, blog posts and activities in forums and discussion groups.
Read full article: "Getting a grip on the metrics of social media"
In my blog post ‘It’s all about them, not you’, I suggest a little check to see how consumer oriented your website is: just by grabbing a pen and counting the number of times you use the word ‘we’ on your website as oppose to the word ‘you’. It really helps you get a feel of how consumer centric your organisation is.
Read full article here: "Do the Wordle!".
The art of selling through informing
Throughout my career as a product marketer I tended to view Public Relations as a promotion activity. And with promotion I mean free publicity in media. As such PR is usually seen as a welcome addition to advertising.
Read full article here: "Public Relations sells!".
Getting in a targeted messaging headset
Many businesses see the biggest advantage of social media as simply reaching more people. Is it true?
Well, yes, you do reach more people, but if you don’t also adapt your messaging for these people, you end up with what Seth Godin calls a ‘meatball sundae’: an unfortunate mixing of two good ideas.
Read full article: "Did I mention mass communications doesn’t work in social media?".
Everyone knows the purchase funnel gets narrower towards the end, right? The entire marketing process has been aligned to this principle for more than forty years.
Well, now we can think again. McKinsey’s recent global study shows a definite change in the way consumers research and buy products. And that opens up ways of smarter marketing.
Read full article here: "Smarter marketing: don’t advertise, help inform!!".
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