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Friday, 29 May 2009

Choosing the ultimate online agency

Their skills versus your needs

In my previous blog post I talked about the difference between Online publicity and Online PR. I argued it had to do with the difference between making noise and building relationships.

Read full article here: "Choosing the ultimate online agency".

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Monday, 25 May 2009

Making noise or building relationships?

The difference between online publicity and online PR

Once upon a time marketers had two main ways of getting their product or services noticed by consumers: advertising and publicity.

The principle of advertising is based on interruption. In order to get people’s attention you need a large degree of creativity or even humour. This helps people absorb your message and makes it stick.

Read full article here: "Making noise or building relationships".

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Friday, 15 May 2009

The Power Of Scale

1 + 1 = 11

The last few posts, especially the ones on Dell made me realise that engaging in online communications on the social web is not something you do on a late Friday afternoon. It takes effort and commitment.

Read full article here: "The Power Of Scale".

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Tuesday, 12 May 2009

'Dell Hell' and the $1 million Twitter revenue

Social media and direct revenue

Hmmm. Still talking about Dell. And this time it sounds like a Harry Potter title. The only difference is that this actually happened!

The company that initially got engaged in social media to repair the Dell Hell reputation damage, has now produced $1 million in revenue directly through Twitter! Dell’s Twitter followers receive messages when discounted products become available in the company’s Home Outlet Store.

Read full article here: "'Dell Hell and the $1 million Twitter revenue".

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Friday, 8 May 2009

Best job in the world at errr… which Island?

PR should always be driven by business objectives

The ‘Best job in the world’ story broke on January 12, 2009. As a result, more than 30.000 people posted their one-minute job application video in a bid to become caretaker of Hamilton Island, a tropical Island off the coast of Queensland, Australia.

But how many people will remember ‘Hamilton Island’ in a few months from now?

Read full article here: "Best job in the world at errr… which Island?"

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Thursday, 7 May 2009

The 'Dell Hell' wake up call

Or why brand building beats crisis communications

Now here’s a company that learned about engaging in online communications the hard way. This is a classic case study that dates back to 2005/2006.

What started with a blog post of one person, caught fire on the Internet and ended up with ‘Dell Hell’ as the most highly ranked Google search term associated with Dell for some time.

Read full article here: "The 'Dell Hell' wake up call".

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Wednesday, 6 May 2009

Educating the antibodies in your organisation

Creating buy-in through education

Last month Ad Week reported on the departure of Dell’s Social Media Chief Bob Pearson. He left the company to take a position with the Blog Council, an industry group focused on social media.

Read full article here: "Educating the antibodies in your organisation".

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Tuesday, 5 May 2009

Wii, blogger pitches and building exposure

A golden case study

It’s an old story now, but a great example of how you can build exposure cheaply and effectively using online PR. Nintendo Wii, the fantastically popular home gaming console, used the blogosphere to it’s advantage when they pitched influential blogger Heather Armstrong.

Read full article here: "Wii, blogger pitches and building exposure".

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Getting a grip of online pr and communications

First blog post! Hello and welcome!

My goals of this blog are to inspire and offer more insight into how you can make online communications work for your business.

My posts will go beyond the buzzwords and the hype of the social web, and will be all about the practicalities of adopting and implementing online strategies.

Read full article: "Getting a grip of online pr and communications".

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