My blog has moved!
You should be automatically redirected in 6 seconds. If not, visit
http://yournewblog.wordpress.com
and update your bookmarks.
Their skills versus your needs
In my previous blog post I talked about the difference between Online publicity and Online PR. I argued it had to do with the difference between making noise and building relationships.
Read full article here: "Choosing the ultimate online agency".
Once upon a time marketers had two main ways of getting their product or services noticed by consumers: advertising and publicity.
The principle of advertising is based on interruption. In order to get people’s attention you need a large degree of creativity or even humour. This helps people absorb your message and makes it stick.
Read full article here: "Making noise or building relationships".
1 + 1 = 11
The last few posts, especially the ones on Dell made me realise that engaging in online communications on the social web is not something you do on a late Friday afternoon. It takes effort and commitment.
Read full article here: "The Power Of Scale".
Social media and direct revenue
Hmmm. Still talking about Dell. And this time it sounds like a Harry Potter title. The only difference is that this actually happened!
The company that initially got engaged in social media to repair the Dell Hell reputation damage, has now produced $1 million in revenue directly through Twitter! Dell’s Twitter followers receive messages when discounted products become available in the company’s Home Outlet Store.
Read full article here: "'Dell Hell and the $1 million Twitter revenue".
The ‘Best job in the world’ story broke on January 12, 2009. As a result, more than 30.000 people posted their one-minute job application video in a bid to become caretaker of
But how many people will remember ‘
Read full article here: "Best job in the world at errr… which Island?"
Or why brand building beats crisis communications
Now here’s a company that learned about engaging in online communications the hard way. This is a classic case study that dates back to 2005/2006.
What started with a blog post of one person, caught fire on the Internet and ended up with ‘Dell Hell’ as the most highly ranked Google search term associated with Dell for some time.
Read full article here: "The 'Dell Hell' wake up call".
Creating buy-in through education
Last month Ad Week reported on the departure of Dell’s Social Media Chief Bob Pearson. He left the company to take a position with the Blog Council, an industry group focused on social media.
Read full article here: "Educating the antibodies in your organisation".
A golden case study
It’s an old story now, but a great example of how you can build exposure cheaply and effectively using online PR. Nintendo Wii, the fantastically popular home gaming console, used the blogosphere to it’s advantage when they pitched influential blogger Heather Armstrong.
Read full article here: "Wii, blogger pitches and building exposure".
My goals of this blog are to inspire and offer more insight into how you can make online communications work for your business.
My posts will go beyond the buzzwords and the hype of the social web, and will be all about the practicalities of adopting and implementing online strategies.
Read full article: "Getting a grip of online pr and communications".
Posts
All Comments
