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Tuesday, 5 May 2009

Wii, blogger pitches and building exposure

A golden case study

It’s an old story now, but a great example of how you can build exposure cheaply and effectively using online PR. Nintendo Wii, the fantastically popular home gaming console, used the blogosphere to it’s advantage when they pitched influential blogger Heather Armstrong.

Read full article here: "Wii, blogger pitches and building exposure".

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