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Friday, 8 May 2009

Best job in the world at errr… which Island?

PR should always be driven by business objectives

The ‘Best job in the world’ story broke on January 12, 2009. As a result, more than 30.000 people posted their one-minute job application video in a bid to become caretaker of Hamilton Island, a tropical Island off the coast of Queensland, Australia.

But how many people will remember ‘Hamilton Island’ in a few months from now?

Read full article here: "Best job in the world at errr… which Island?"

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1 comment:

  1. Good point. I guess we'll have to see how it unfolds. Impressive so far nonetheless.