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Wednesday, 24 June 2009

It’s all about them. Not you.

A quick check to see where your company head is at

Depending on which source you prefer, the average person is exposed to anywhere from 2 to 3,000 advertising messages each day. That’s an awful lot of noise, an awful lot of people shouting about their product.

Read full article: "It’s all about them. Not you.".

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Monday, 22 June 2009

Harvesting emails the social way

Using online content to build relationships

Want to harvest emails? Then don’t ask for people’s email address. Not just yet. Instead, try giving them some great free content first.

It’s pretty amazing to see how much valuable stuff one can obtain via the World Wide Web. I’m talking not only about valuable content you can find on websites, blogs and forums, but also downloadable documents such white papers, e-books, case studies, trend reports and market research to name but a few.

Read full article here: "Harvesting emails the social way".

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Thursday, 18 June 2009

Is email marketing better than social media marketing?

Comparing apples and pears

Recently a press release was put out by e-Dialog, a leading provider of email marketing solutions, which stated: “E-mail trumps other direct marketing channels for driving sales conversions”.

Unfortunately some media outlets especially in The Netherlands all gave it their own spin, leading to misleading headlines such as ‘Consumers are more sensitive to email marketing than to social media marketing’.

OK. Now I’m angry. Let’s look at the facts here:

Read full article here: "Is email marketing better than social media marketing".

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Wednesday, 10 June 2009

Independent blog helps to keep corporate website on Google page one

A successful case study on ‘Crisis Management’ SEO

My last blog post talking about the benefits of an independent blogging platform and url as opposed to putting your blog on the root corporate web domain. My advice was catered towards small business blogs with a desire to establish thought leadership, build links, gain advocates and encourage conversations.

Read full article here: "Independent blog helps to keep corporate website on Google page one".

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Monday, 8 June 2009

Should I host my blog on my company website?

The benefits of an independent blogging platform

OK, you decided to start a blog for the benefit of your business. While you are developing your blogging strategy you will hopefully stop and think for a moment about where to host the blog. I sometimes have the feeling that many companies automatically place their blog on the domain of their own corporate website. But is this the right choice?

Read full article here: "Should I host my blog on my company website?"

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Wednesday, 3 June 2009

Not convinced about Twitter yet? Why not start by listening?

New service offers hourly Twitter alerts

Twitter. Some love it, some hate it. Some say it’s a great platform to share your interests, reach new customers, promote your blog or voice your opinion. Others don’t see the value of telling the world what they’re up to in 140 characters.

Read full article here: "Not convinced about Twitter yet? Why not start by listening?"

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Monday, 1 June 2009

Getting your organisation on the same page

Great primer for the new rules of marketing and PR

In nearly all the organisations I visit, I hear people actively debating a more effective use of online communication as a means to reach business objectives. One of the biggest challenges here is to convert the collective ‘mass communication’ headset to a headset that embraces the new communication rules of the web.

Read full article here: "Getting your organisation on the same page".

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