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Thursday, 29 April 2010

‘The more the merrier’: old mass marketing habits die hard

Being followed by the right people

Last Monday I was writing about ‘Twitter eyeballs on valuable content’. The essence of the story was that if your content is valuable and if you make sure the right people can find it, you have a much better chance of converting them into readers, followers or buyers.

Read full article here: "The more the merrier’: old mass marketing habits die hard".

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Monday, 26 April 2010

Twitter eyeballs on valuable content

My own little bi-monthly experiment

Last year July my business partner Steve published a document on Scribd called “Business leaders and social media: a 4 step strategy framework”. It’s a useful little document for business leaders who need to direct their teams in setting social media strategy.

Read full article here: "Twitter eyeballs on valuable content".

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Wednesday, 21 April 2010

Are you helping your customers create more customers?

A personal little story about customer service...

I’m constantly amazed how many companies are still living in the old world.

A few days ago my HTC S740 phone broke down. Pretty good news, because I wasn’t happy with it at all. The thing is running on Windows Mobile 6 point something, and well… it just ain’t working.

Since I’ve been a client at Vodafone for many years, I called them up to renew my contract and get a new phone. I had my eye on the Google Nexus One with Android operating system. Unfortunately Vodafone couldn’t deliver that phone.

Read full article here: "Are you helping your customers create more customers?".

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Sunday, 18 April 2010

More than 50 bookmarks of Social Media Case Studies

A selection of case studies that all mention clear results

Everyone likes a good social media case study: marketers or communications people trying to get internal buy-in or business leaders looking for ideas, entry points or examples of where the industry is. But they can be hard to come by.

Read full article here: "More than 50 bookmarks of Social Media Case Studies".

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