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Being followed by the right people
Last Monday I was writing about ‘Twitter eyeballs on valuable content’. The essence of the story was that if your content is valuable and if you make sure the right people can find it, you have a much better chance of converting them into readers, followers or buyers.
Read full article here: "‘The more the merrier’: old mass marketing habits die hard".
Taking the best of 2009 into 2010
Typical. I intended to publish this post on December 31st 2009 but didn’t manage to get it out in time!
Publishing meaningful, valuable content is one thing. To keep on publishing is another.
Yes, blogging takes time and so does building a new business from scratch. Sometimes the two don’t blend very well. Also, I was busy building a snowman with my two year old sun Rijk, aka The King of Construction.
Read full article here: "My last blog post of last year (is this one)"
Getting started in social media
In an interview with PR Week, John Bell, from Ogilvy’s 360 Digital Influence, notes that more and more clients are asking for pilot programs rather than ‘full scale’ marketing campaigns.
So, is a pilot program a good thing? It’s a valid question. I’m often being asked this as well.
Read full article here: "The pros & cons of social media pilot campaigns".
Break it down into easy chunks
Many marketers are hesitant to start investing in social media, because they struggle with the metrics. Before they start they would like to know what the potential ROI is of their Facebook group, Twitter chats, blog posts and activities in forums and discussion groups.
Read full article: "Getting a grip on the metrics of social media"
The art of selling through informing
Throughout my career as a product marketer I tended to view Public Relations as a promotion activity. And with promotion I mean free publicity in media. As such PR is usually seen as a welcome addition to advertising.
Read full article here: "Public Relations sells!".
Want to harvest emails? Then don’t ask for people’s email address. Not just yet. Instead, try giving them some great free content first.
It’s pretty amazing to see how much valuable stuff one can obtain via the World Wide Web. I’m talking not only about valuable content you can find on websites, blogs and forums, but also downloadable documents such white papers, e-books, case studies, trend reports and market research to name but a few.
Read full article here: "Harvesting emails the social way".
Unfortunately some media outlets especially in The Netherlands all gave it their own spin, leading to misleading headlines such as ‘Consumers are more sensitive to email marketing than to social media marketing’.
OK. Now I’m angry. Let’s look at the facts here:
Read full article here: "Is email marketing better than social media marketing".
Once upon a time marketers had two main ways of getting their product or services noticed by consumers: advertising and publicity.
The principle of advertising is based on interruption. In order to get people’s attention you need a large degree of creativity or even humour. This helps people absorb your message and makes it stick.
Read full article here: "Making noise or building relationships".
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