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Thursday, 17 September 2009

The pros & cons of social media pilot programs

Getting started in social media

In an interview with PR Week, John Bell, from Ogilvy’s 360 Digital Influence, notes that more and more clients are asking for pilot programs rather than ‘full scale’ marketing campaigns.

So, is a pilot program a good thing? It’s a valid question. I’m often being asked this as well.

Read full article here: "The pros & cons of social media pilot campaigns".

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