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Monday 26 October 2009

Shameless blog promotion

Seven + 1 ways to start promoting your blog

Try typing “Promote your blog” into Google. Wow! Lots of interesting stuff.

Interesting: yes. But also: lots.

So, where do you begin? Where do you start promoting your blog?

Here's my little ritual to shamelessly promote my blog:

Read full article here: "Shameless blog promotion".


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Posted by Michiel Gaasterland at 22:29 2 comments
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Wednesday 21 October 2009

Bloggers are not media!

An important tip to make bloggers write about you

For many people plugged in to social media, the headline of this blog post is quite obvious. But for many just getting their feet wet in social media, it may well not be.

Simply put, if you want bloggers to write about you, don't send them your press release! It's a common mistake many traditional PR agencies seem to make when they expand their press lists with blogger names.

Read full article here: "Bloggers are not media!"



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Posted by Michiel Gaasterland at 11:02 1 comments
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Monday 19 October 2009

New at Twitter?

Getting the basics right

I see many businesses getting their feet wet with social media. I guess it is natural for businesses to discover new channels.

Many businesses I see on Twitter, embrace it as a broadcast channel. Wrong. People don’t care what you’re doing, what your products do or whether or not you have made it to the newspapers.

Read full article here: "New at Twitter?"

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Posted by Michiel Gaasterland at 13:26 1 comments
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Tuesday 13 October 2009

They are talking about you. Now what?

How to pro-actively manage your online reputation

Recently I was talking to a rather large brand who had just been sold on an Online Reputation monitoring system. They were looking for a solution to start responding to people’s questions online.

The first word that came up in the conversation was ‘web-rep’. These are folks who go online and respond to comments on behalf of the company. But as you get more visibility, more market share of voice, it’s not economical to keep scaling up the number of web reps.

Read full article here: "They are talking about you. Now what?"



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Posted by Michiel Gaasterland at 18:38 0 comments
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