Getting the basics right
I see many businesses getting their feet wet with social media. I guess it is natural for businesses to discover new channels.
Many businesses I see on Twitter, embrace it as a broadcast channel. Wrong. People don’t care what you’re doing, what your products do or whether or not you have made it to the newspapers.
Read full article here: "New at Twitter?"
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I would like to add: search for people on keywords. If they are talking about your keyword, add them! If they have read this article they'll execute point 3 as well ;-)
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