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Thursday, 18 June 2009

Is email marketing better than social media marketing?

Comparing apples and pears

Recently a press release was put out by e-Dialog, a leading provider of email marketing solutions, which stated: “E-mail trumps other direct marketing channels for driving sales conversions”.

Unfortunately some media outlets especially in The Netherlands all gave it their own spin, leading to misleading headlines such as ‘Consumers are more sensitive to email marketing than to social media marketing’.

OK. Now I’m angry. Let’s look at the facts here:

Read full article here: "Is email marketing better than social media marketing".

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1 comment:

  1. I would recommend using ePostMailer. It is the best free email marketing software I have used so far.