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Monday, 1 June 2009

Getting your organisation on the same page

Great primer for the new rules of marketing and PR

In nearly all the organisations I visit, I hear people actively debating a more effective use of online communication as a means to reach business objectives. One of the biggest challenges here is to convert the collective ‘mass communication’ headset to a headset that embraces the new communication rules of the web.

Read full article here: "Getting your organisation on the same page".

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  1. Hi Michiel, Many thanks for writing about my book. I appreciate it.

    It is so great that anyone can now market effectively on the Web. It can be fun and effective!


  2. Just finished the book, and I'm really excited to start following and implementing the "new rules"!