Great primer for the new rules of marketing and PR
In nearly all the organisations I visit, I hear people actively debating a more effective use of online communication as a means to reach business objectives. One of the biggest challenges here is to convert the collective ‘mass communication’ headset to a headset that embraces the new communication rules of the web.
Read full article here: "Getting your organisation on the same page".
Posts
Hi Michiel, Many thanks for writing about my book. I appreciate it.
ReplyDeleteIt is so great that anyone can now market effectively on the Web. It can be fun and effective!
David
Just finished the book, and I'm really excited to start following and implementing the "new rules"!
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