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Thursday, 7 May 2009

The 'Dell Hell' wake up call

Or why brand building beats crisis communications

Now here’s a company that learned about engaging in online communications the hard way. This is a classic case study that dates back to 2005/2006.

What started with a blog post of one person, caught fire on the Internet and ended up with ‘Dell Hell’ as the most highly ranked Google search term associated with Dell for some time.

Read full article here: "The 'Dell Hell' wake up call".

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