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Being followed by the right people
Last Monday I was writing about ‘Twitter eyeballs on valuable content’. The essence of the story was that if your content is valuable and if you make sure the right people can find it, you have a much better chance of converting them into readers, followers or buyers.
Read full article here: "‘The more the merrier’: old mass marketing habits die hard".
My own little bi-monthly experiment
Read full article here: "Twitter eyeballs on valuable content".
A personal little story about customer service...
I’m constantly amazed how many companies are still living in the old world.
A few days ago my HTC S740 phone broke down. Pretty good news, because I wasn’t happy with it at all. The thing is running on Windows Mobile 6 point something, and well… it just ain’t working.
Since I’ve been a client at Vodafone for many years, I called them up to renew my contract and get a new phone. I had my eye on the Google Nexus One with Android operating system. Unfortunately Vodafone couldn’t deliver that phone.
Read full article here: "Are you helping your customers create more customers?".
A selection of case studies that all mention clear results
Everyone likes a good social media case study: marketers or communications people trying to get internal buy-in or business leaders looking for ideas, entry points or examples of where the industry is. But they can be hard to come by.
Read full article here: "More than 50 bookmarks of Social Media Case Studies".
Free presentation and article for PR & Marketing folks
Last week, we do communications’ PR & Strategy director Steve Seager gave a presentation the Dutch Architecture PR Group in
Read full article here: "B2B services & communication on the social web"
Power to the Retweet
Last night my business partner Steve Seager and I finally cleared some time to study the analytics on our blogs. We usually do this every day, but the last few weeks have simply been mad busy. When we took a closer look at Steve’s stats for December we saw a huge spike in traffic on December 7. A bit like a whale in a fish pond.
Where in the name of Zeus did those people come from? Did we post a great presentation? Send out a press release? Publish a ground breaking blog post? Got a mention in the New York Times? After some research we found the answer.
Read full article here: "Power to the Retweet. Targeting one instead of many".
The perks of creating a website content plan
If you have ever been involved in the process of developing a website, you are probably familiar with terms like navigation, functionality, interaction design, css design, use cases, flow charts and so on.
No matter how well designed & executed your website or application, it’s the content in them that determines your success. It’s your content that drives people to click, download, subscribe, & buy your ideas, products or services.
So why is it that in 9 out of 10 cases, content is the last thing that is attended to when creating a website?
Read full article here: "Building a website? Start with your content!".
Taking the best of 2009 into 2010
Typical. I intended to publish this post on December 31st 2009 but didn’t manage to get it out in time!
Publishing meaningful, valuable content is one thing. To keep on publishing is another.
Yes, blogging takes time and so does building a new business from scratch. Sometimes the two don’t blend very well. Also, I was busy building a snowman with my two year old sun Rijk, aka The King of Construction.
Read full article here: "My last blog post of last year (is this one)"
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