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Wednesday, 18 November 2009

Most products are like tampons

A social media case study

“Most products are like tampons”. Nice quote. Unfortunately it’s not mine. It’s Josh Bernoff’s, author of the bestselling book “Groundswell – Winning in a world transformed by social technologies”. Josh is also Sr. VP Idea Development at Forrester.

Read full article here: "Most products are like tampons".

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