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Wednesday, 15 July 2009

Did I mention mass communications doesn’t work in social media?

Getting in a targeted messaging headset

Many businesses see the biggest advantage of social media as simply reaching more people. Is it true?

Well, yes, you do reach more people, but if you don’t also adapt your messaging for these people, you end up with what Seth Godin calls a ‘meatball sundae’: an unfortunate mixing of two good ideas.

Read full article: "Did I mention mass communications doesn’t work in social media?".



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1 comment:

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