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Monday, 26 April 2010

Twitter eyeballs on valuable content

My own little bi-monthly experiment


Last year July my business partner Steve published a document on Scribd called “Business leaders and social media: a 4 step strategy framework”. It’s a useful little document for business leaders who need to direct their teams in setting social media strategy.

Read full article here: "Twitter eyeballs on valuable content".



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Wednesday, 21 April 2010

Are you helping your customers create more customers?

A personal little story about customer service...

I’m constantly amazed how many companies are still living in the old world.

A few days ago my HTC S740 phone broke down. Pretty good news, because I wasn’t happy with it at all. The thing is running on Windows Mobile 6 point something, and well… it just ain’t working.

Since I’ve been a client at Vodafone for many years, I called them up to renew my contract and get a new phone. I had my eye on the Google Nexus One with Android operating system. Unfortunately Vodafone couldn’t deliver that phone.

Read full article here: "Are you helping your customers create more customers?".


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Sunday, 18 April 2010

More than 50 bookmarks of Social Media Case Studies

A selection of case studies that all mention clear results

Everyone likes a good social media case study: marketers or communications people trying to get internal buy-in or business leaders looking for ideas, entry points or examples of where the industry is. But they can be hard to come by.

Read full article here: "More than 50 bookmarks of Social Media Case Studies".



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Saturday, 23 January 2010

B2B services & communication on the social web

Free presentation and article for PR & Marketing folks


View more presentations from Steve Seager.

Last week, we do communications’ PR & Strategy director Steve Seager gave a presentation the Dutch Architecture PR Group in Rotterdam.

Read full article here: "B2B services & communication on the social web"


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Wednesday, 13 January 2010

Targeting one instead of many

Power to the Retweet

Last night my business partner Steve Seager and I finally cleared some time to study the analytics on our blogs. We usually do this every day, but the last few weeks have simply been mad busy. When we took a closer look at Steve’s stats for December we saw a huge spike in traffic on December 7. A bit like a whale in a fish pond.

Where in the name of Zeus did those people come from? Did we post a great presentation? Send out a press release? Publish a ground breaking blog post? Got a mention in the New York Times? After some research we found the answer.

Read full article here: "Power to the Retweet. Targeting one instead of many".



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