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Wednesday, 18 November 2009

Most products are like tampons

A social media case study





“Most products are like tampons”. Nice quote. Unfortunately it’s not mine. It’s Josh Bernoff’s, author of the bestselling book “Groundswell – Winning in a world transformed by social technologies”. Josh is also Sr. VP Idea Development at Forrester.

Read full article here: "Most products are like tampons".


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Posted by Michiel Gaasterland at 10:02 0 comments
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Tuesday, 10 November 2009

Mexican flu goes viral in social media. Dutch style.

To vaccinate or not to vaccinate?

Way back in early July the Dutch Ministry of Health started their campaign to inform the general public of the vaccination on the Mexican flu. It’s now November and the outbreak is classified as mild. But in the meantime, on the internet, the virus is even more potent than ever.


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Posted by Michiel Gaasterland at 23:47 2 comments
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Friday, 6 November 2009

Pleasing Google… & journalists too!

The importance of RSS feeds



In a recent post on the Google Webmaster Central blog, the world’s #1 search engine now confirms that content in RSS feeds gets special attention and gets indexed quicker than normal web pages.

Read full article here: "Pleasing Google… & journalists too!"


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Posted by Michiel Gaasterland at 00:19 1 comments
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