tag:blogger.com,1999:blog-4621688681515331937.post8014758585132022706..comments2023-06-02T16:07:00.580+02:00Comments on Michiel's Blog: Getting a grip on the metrics of social mediaMichiel Gaasterlandhttp://www.blogger.com/profile/04110429924300267556noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-4621688681515331937.post-24950275449880850252009-07-24T00:41:52.052+02:002009-07-24T00:41:52.052+02:00Good example of using social media for direct mark...Good example of using social media for direct marketing--which is very measurable. It gets harder with investments in listening tools (marketing research), raising brand awareness through blogs, etc. which have much longer term paybacks...Anonymousnoreply@blogger.com